Piano House
Copywriting, Branding and Marketing
Piano House is a piano-learning academy based in Jerusalem designed to take students from beginner to performance level. With this project, we knew we needed to capture both the intimate nature of their teaching and the high standards they uphold.
Client
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Services
Brand Naming Logo Design Visual Branding Marketing
Industries
Banking
Date
2022
The name Piano House was chosen for its balance of warmth and sophistication — reflecting a space where young girls can grow musically in a supportive, yet ambitious environment. It also holds the potential for expansion, ensuring that the brand can scale while maintaining its personal touch. For the logo, we designed a refined sans-serif typeface paired with a subtle icon that merges a piano key and a house door. This icon plays on the duality of music and home, where lessons and growth happen in an environment of both care and high expectations. The high-contrast black-and-white photography reinforces the brand’s commitment to professionalism, capturing the essence of classical music and performance. The overall aesthetic speaks to a sense of elegance and seriousness about music, yet still leaves room for warmth and creativity.