Twizzy

With the logo design, we wanted to emphasise the playful, whimsical nature of the candy and the sense of fantasy it evokes, but with a clean, modern aesthetic. To achieve this, we created a custom-drawn logo that captured the fun, twirling essence of the candy while maintaining an overal fresh, contemporary look. The edges were kept intentionally playful, offering a hand-drawn, handcrafted feel that balanced the logo’s clean lines with a touch of nostalgia. The design campaign followed a clear visual direction, with the iconic red-and-white color scheme running through every element. While some ads were tailored specifically to appeal to children, others focused more on the adult market, highlighting that we’re all candy-loving kids at heart. The goal was to strike a balance—creating a brand that feels fun and accessible to everyone, regardless of age.